Rara chanced upon the perfect word to name these adorable specimens: oulik. Conveying an almost breathtaking sense of tenderness we feel for those little ones in our lives, this Afrikaans word captures perfectly both the essence of the brand and the feel of its products.
Oulik: (Afrikaans Word) 1.adj. That is perceived as cutely attractive and softly adorable. 2adj. Referring to a person or an object as sophistically and subtly unique. 3 f. Sentimento de cariño entrañable.
REDUCING OUR WASTE
Making products from A to Z requires knowing how to maximize your materials. We created our baby shoes collection OULIK in order to reduce our waste.
All our baby shoes are 100% handcrafted with care and precision, and we pride ourselves in our finely detailed work of impeccable quality. All our materials are carefully selected, finely cut, dyed, hand punched, stitched, and assembled with attention to detail. Our desire is not to mimic factory production, but to hand over products that put a smile on the customer’s face.